http://www.olliemiles.com Ollie Miles Thu, 07 Feb 2013 16:16:28 +0000 http://www.olliemiles.com en http://www.olliemiles.com/Focus-Greatness-GSP-and-NOS http://www.olliemiles.com/following/olliemiles.com/Focus-Greatness-GSP-and-NOS Thu, 07 Feb 2013 16:16:28 +0000 Ollie Miles 4329452 Focus Greatness - GSP and NOS Energy Drink FOCUS GREATNESS is a campaign that we created to celebrate the launch of the new partnership between UFC World Champion Georges St-Pierre and NOS Energy Drink. What we wanted to steer clear of is the normal attitude of plastering a celebrity in logos and piggy-backing off that celebrity’s hard-earned success. Instead, we were determined to establish a genuine and authentic connection between these two previously unrelated brands. After analyzing the history, features, strengths (and weaknesses) of each brand, there was one that stood out above all the others as the true, authentic connection from which we could not only build a campaign, but a lasting partnership… and that is FOCUS. NOS Energy Drink with it’s CMPLX6 formula is one of the few energy drinks that has been scientifically proven to enhance mental focus (by upto 40%) and Georges St-Pierre or GSP as he is more commonly known, just so happens to be one of the most ‘focused’ athletes on the planet. FOCUS therefore became the lens through which we wanted to view GSP’s preparation and training regime, leading up to November’s title fight against Carlos Condit. Trailer <img src="http://payload101.cargocollective.com/1/4/130647/4329452/dfd11a7dc4585a496b72c942bce9623f-1.jpeg" width="600" height="772" width_o="600" height_o="772" src_o="http://payload101.cargocollective.com/1/4/130647/4329452/dfd11a7dc4585a496b72c942bce9623f-1_o.jpeg" data-mid="26418443" border="0" align="left"/> Episode 1 - Goal Setting <img src="http://payload101.cargocollective.com/1/4/130647/4329452/b67785aa1cc9c4342eeffd3c8fb3cbe4-1.jpeg" width="600" height="772" width_o="600" height_o="772" src_o="http://payload101.cargocollective.com/1/4/130647/4329452/b67785aa1cc9c4342eeffd3c8fb3cbe4-1_o.jpeg" data-mid="26418447" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/4/130647/4329452/2f34619eb62b4e413a618c7c0a7b6e19.jpeg" width="600" height="772" width_o="600" height_o="772" src_o="http://payload101.cargocollective.com/1/4/130647/4329452/2f34619eb62b4e413a618c7c0a7b6e19_o.jpeg" data-mid="26418094" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/4/130647/4329452/8366df0568fb593a892a692b245c999f.jpeg" width="600" height="772" width_o="600" height_o="772" src_o="http://payload101.cargocollective.com/1/4/130647/4329452/8366df0568fb593a892a692b245c999f_o.jpeg" data-mid="26418457" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/4/130647/4329452/c06f9a3208e697814282dfef45c52603.jpeg" width="600" height="754" width_o="600" height_o="754" src_o="http://payload101.cargocollective.com/1/4/130647/4329452/c06f9a3208e697814282dfef45c52603_o.jpeg" data-mid="26418450" border="0" align="left"/> Credits: Client: NOS / Coca-Cola Agency: Sid Lee Creative Director: Kris Manchester Art Director: Jean-Daniel Petit Copywriter: Ollie Miles Client Services: Joanne Tremblay Director: Kris Manchester DOP: Christophe Colette Production House: Jimmy Lee Sound Design + Music: Mathieu Lafontaine CGi (Octagon): Artifex Animation Studios Post production: SHED Focus Greatness - GSP and NOS Energy Drink FOCUS GREATNESS is a campaign that we created to celebrate the launch of the new partnership between UFC World Champion... http://www.olliemiles.com/RONA-Select-Plus http://www.olliemiles.com/following/olliemiles.com/RONA-Select-Plus Mon, 13 Aug 2012 10:40:42 +0000 Ollie Miles 3897034 RONA - Select Plus Select Plus is a line of pressure treated lumber available in RONA stores across Canada. We were tasked with re-branding this product line, on a shoe-string budget and very short deadlines. It didn't take long before we recognised our first major challenge... the name Select Plus, says nothing about wood. Therefore, we decided that if you want to promote wood in a no-nonsense marketplace such as a hardware store, you should show and say wood as clearly as possible. Client: Rona Agency: Sid Lee Branding & Copy: Ollie Miles Branding & Art Direction: Jean-Daniel Petit Select Plus - Wood Treated Right <img src="http://payload79.cargocollective.com/1/4/130647/3897034/SP_1.png" width="670" height="426" width_o="670" height_o="426" src_o="http://payload79.cargocollective.com/1/4/130647/3897034/SP_1_o.png" data-mid="20343013" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/4/130647/3897034/SP_2.png" width="670" height="426" width_o="670" height_o="426" src_o="http://payload79.cargocollective.com/1/4/130647/3897034/SP_2_o.png" data-mid="20343015" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/4/130647/3897034/Capture dcran 2012-06-27 23.22.46.png" width="670" height="439" width_o="670" height_o="439" src_o="http://payload79.cargocollective.com/1/4/130647/3897034/Capture dcran 2012-06-27 23.22.46_o.png" data-mid="20342916" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/4/130647/3897034/rona_7.png" width="670" height="431" width_o="670" height_o="431" src_o="http://payload79.cargocollective.com/1/4/130647/3897034/rona_7_o.png" data-mid="22299075" border="0" align="left"/> Product Inspired Graphic System Inspired by the product itself and everything you can do with it, we created a flexible graphic system. Everything was contained within a closed box (rectangle), that was 'square and true' reflecting qualities of the wood that we were promoting. Once the exterior shape was created, we added compartments to contain the headlines, the copy or the icons. Any space that was unused, was filled with rows of illustrated planks of Select Plus wood. <img src="http://payload79.cargocollective.com/1/4/130647/3897034/Capture dcran 2012-06-27 23.23.19.png" width="670" height="440" width_o="670" height_o="440" src_o="http://payload79.cargocollective.com/1/4/130647/3897034/Capture dcran 2012-06-27 23.23.19_o.png" data-mid="20342936" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/4/130647/3897034/Capture dcran 2012-06-27 23.23.33.png" width="670" height="440" width_o="670" height_o="440" src_o="http://payload79.cargocollective.com/1/4/130647/3897034/Capture dcran 2012-06-27 23.23.33_o.png" data-mid="20343007" border="0" align="left"/> RONA - Select Plus Select Plus is a line of pressure treated lumber available in RONA stores across Canada. We were tasked with re-branding this product line, on a... http://www.olliemiles.com/Cirque-du-Soleil http://www.olliemiles.com/following/olliemiles.com/Cirque-du-Soleil Mon, 13 Aug 2012 10:40:41 +0000 Ollie Miles 3907087 CIRQUE DU SOLEIL Client: Cirque Du Soleil Agency: Sid Lee Creative Director: Jo-Ann Munro Copywriter: Ollie Miles Art Directors: Patrice Dufresne, Rodrigo Braga IRIS - Branding <img src="http://payload80.cargocollective.com/1/4/130647/3907087/resized IRIS v1.jpg" width="550" height="695" width_o="550" height_o="695" src_o="http://payload80.cargocollective.com/1/4/130647/3907087/resized IRIS v1_o.jpg" data-mid="20404167" border="0" align="left"/> IRIS - Television AMALUNA - Branding <img src="http://payload80.cargocollective.com/1/4/130647/3907087/resize Amaluna v2.jpg" width="550" height="689" width_o="550" height_o="689" src_o="http://payload80.cargocollective.com/1/4/130647/3907087/resize Amaluna v2_o.jpg" data-mid="20404723" border="0" align="left"/> AMALUNA - Television ZARKANA - Branding <img src="http://payload80.cargocollective.com/1/4/130647/3907087/Resized Zarkana v1.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload80.cargocollective.com/1/4/130647/3907087/Resized Zarkana v1_o.jpg" data-mid="20404168" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/4/130647/3907087/resized Zarkana v2.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload80.cargocollective.com/1/4/130647/3907087/resized Zarkana v2_o.jpg" data-mid="20404169" border="0" align="left"/> ZARKANA - Television ZARKANA - New York Print <img src="http://payload80.cargocollective.com/1/4/130647/3907087/resized zarkana v3.jpg" width="550" height="550" width_o="550" height_o="550" src_o="http://payload80.cargocollective.com/1/4/130647/3907087/resized zarkana v3_o.jpg" data-mid="20404170" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/4/130647/3907087/resized zarkana v4.jpg" width="550" height="928" width_o="550" height_o="928" src_o="http://payload80.cargocollective.com/1/4/130647/3907087/resized zarkana v4_o.jpg" data-mid="20404172" border="0" align="left"/> CIRQUE DU SOLEIL Client: Cirque Du Soleil Agency: Sid Lee Creative Director: Jo-Ann Munro Copywriter: Ollie Miles Art Directors: Patrice Dufresne, Rodrigo Braga ... http://www.olliemiles.com/Sleeping-Dogs-Launch-Campaign http://www.olliemiles.com/following/olliemiles.com/Sleeping-Dogs-Launch-Campaign Mon, 13 Aug 2012 10:40:41 +0000 Ollie Miles 3886939 Sleeping Dogs - Branding and Launch Campaign On August 14th 2012, Square Enix (producers of Final Fantasy, Hitman and Just Cause) are launching their new open-world title Sleeping Dogs - an open-world action adventure, set in the gritty Triad-corrupted streets of Hong Kong. . Not only were we responsible for producing a 360 global launch campaign including Television, Print and Digital executions but also for giving Sleeping Dogs it`s name and creating the visual identity of the brand, including box art illustration by world-renowned poster artist Tyler Stout. Client: Eidos Montreal/Square Enix Agency: Sid Lee Creative Director: George Giampuranis Copywriter: Ollie Miles Art Director: Jean-Daniel Petit Branding a video game - Naming and Visual Identity Prior to being acquired by Square Enix, the game was being developed by Activision under the title True Crime Hong Kong. As the game was never intended to be the third game in the True Crime franchise, Square Enix acquired only the game itself and not the IP. This left Square Enix in need of both a new name and visual identity... that`s where we came in. <img src="http://payload79.cargocollective.com/1/4/130647/3886939/SD_Box_Art.png" width="550" height="720" width_o="550" height_o="720" src_o="http://payload79.cargocollective.com/1/4/130647/3886939/SD_Box_Art_o.png" data-mid="20342572" border="0" align="left"/> Television - Special Edition in Cantonese Television - 60sec English Limited Edition Posters <img src="http://payload79.cargocollective.com/1/4/130647/3886939/sd_mecked_sm_1.jpg" width="550" height="825" width_o="550" height_o="825" src_o="http://payload79.cargocollective.com/1/4/130647/3886939/sd_mecked_sm_1_o.jpg" data-mid="20316734" border="0" align="left"/> Sleeping Dogs - Branding and Launch Campaign On August 14th 2012, Square Enix (producers of Final Fantasy, Hitman and Just Cause) are launching their new... http://www.olliemiles.com/Major-League-Soccer-Rivalries http://www.olliemiles.com/following/olliemiles.com/Major-League-Soccer-Rivalries Wed, 20 Jun 2012 15:05:04 +0000 Ollie Miles 3623402 Major League Soccer - Rivalries Our challenge was to increase viewing figures and game attendance for MLS games. We did this by creating 'tune in' television spots that focused on the intense and passionate rivalries that exist between teams in the MLS. For each game we created a 30sec 'rivalry' spot, which treated each team equally. Thus giving them both chance to have their say, as the script battles back and forth. In a smart 'media play' we created two different versions of the 15sec edits, with each team getting their own spot. This gave us the opportunity to really 'fuel the fires' of each rivalry and add a level of drama that would encourage both fans and non-fans to tune-in and watch. Early results have been fantastic with a serge in social media activity and increased national viewing figures of 37%. Client: Major League Soccer Agency: Sid Lee Creative Directors: Paul Little, Charles Hall Copywriter: Ollie Miles Art Director: Jean-Daniel Petit The Cascadia Rivalry - Portland Timbers vs Seattle Sounders - 30sec West Coast Showdown - LA Galaxy vs Vancouver Whitecaps - 30sec The California Clasico - SJ Earthquakes vs LA Galaxy - 30sec Rivalry Poster Series To 'stoke the flames' of the rivalries even further, we created a series of posters. The series was inspired by the 'hand-made' banners and signs that appear at MLS soccer games, each one featured a 'dig' at the opponent... through taunting headlines and rivalry inspired visuals. LA Galaxy vs Houston Dynamo - A rematch of the 2011 MLS Final <img src="http://payload66.cargocollective.com/1/4/130647/3623402/galaxyvshouston.png" width="550" height="340" width_o="550" height_o="340" src_o="http://payload66.cargocollective.com/1/4/130647/3623402/galaxyvshouston_o.png" data-mid="22298386" border="0" align="left"/> Portland Timbers vs Seattle Sounders - One of the fiercest MLS rivalries due to their proximity. <img src="http://payload66.cargocollective.com/1/4/130647/3623402/portlandvsseattle.png" width="550" height="337" width_o="550" height_o="337" src_o="http://payload66.cargocollective.com/1/4/130647/3623402/portlandvsseattle_o.png" data-mid="22298503" border="0" align="left"/> The Cascadia Rivalry - Pro Portland Timbers -15sec The Cascadia Rivalry - Pro Seattle Sounders - 15sec West Coast Showdown - Pro Vancouver Whitecaps - 15sec The California Clasico - Pro San Jose Earthquakes - 15sec The California Clasico - Pro LA Galaxy - 15sec Major League Soccer - Rivalries Our challenge was to increase viewing figures and game attendance for MLS games. We did this by creating 'tune in' television spots... http://www.olliemiles.com/adidas-women-s-2011 http://www.olliemiles.com/following/olliemiles.com/adidas-women-s-2011 Mon, 24 Oct 2011 13:06:49 +0000 Ollie Miles 2196944 adidas is all in - women 2011 This video shines the spotlight on the females of the species, as adidas women go all in. adidas is all in - women 2011 This video shines the spotlight on the females of the species, as adidas women go all in. http://www.olliemiles.com/Personal-Artwork-1 http://www.olliemiles.com/following/olliemiles.com/Personal-Artwork-1 Mon, 24 Oct 2011 12:51:06 +0000 Ollie Miles 2196815 Personal Artwork Below are some examples of paintings that I created between freelance projects. Some of which have been sold as a result of being displayed to the public and some that I am too fond of, to part with. <img src="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 9.44.26 AM.png" width="665" height="442" width_o="665" height_o="442" src_o="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 9.44.26 AM_o.png" data-mid="10980977" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.51.48 PM.png" width="669" height="458" width_o="669" height_o="458" src_o="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.51.48 PM_o.png" data-mid="10980991" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.52.09 PM.png" width="669" height="445" width_o="669" height_o="445" src_o="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.52.09 PM_o.png" data-mid="10981001" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.52.32 PM.png" width="667" height="444" width_o="667" height_o="444" src_o="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.52.32 PM_o.png" data-mid="10981010" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 9.45.46 AM.png" width="664" height="442" width_o="664" height_o="442" src_o="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 9.45.46 AM_o.png" data-mid="10981014" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.52.52 PM.png" width="667" height="445" width_o="667" height_o="445" src_o="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.52.52 PM_o.png" data-mid="10981015" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.53.36 PM.png" width="666" height="442" width_o="666" height_o="442" src_o="http://payload.cargocollective.com/1/4/130647/2196815/Screen shot 2011-07-18 at 1.53.36 PM_o.png" data-mid="10981019" border="0" align="left"/> Personal Artwork Below are some examples of paintings that I created between freelance projects. Some of which have been sold as a result of being displayed to the... http://www.olliemiles.com/C2-MTL http://www.olliemiles.com/following/olliemiles.com/C2-MTL Mon, 24 Oct 2011 11:08:19 +0000 Ollie Miles 2196236 C2-MTL is a business conference... only different. Agency: Sid Lee Creative Director: Marie-Elaine Benoit Brand Positioning & Copywriting: Ollie Miles Art Directors: Melanie Boucher, Nadine Brunet, Sabrina Lévesque Content Copywriting & Adaptation: Helen Savage, Alain Forget Set in the creative hotbed of Montreal, C2-MTL is a collaborative and immersive conference that inspires right + left brain thinking. Curated by international creative company Sid Lee in collaboration with special creative partner Cirque du Soleil, content partner Fast Company and powered by leading conference specialists HSM, C2-MTL is reinventing the business conference to find Creative Answers to Commercial Questions. Teaser Video Print <img src="http://payload.cargocollective.com/1/4/130647/2196236/c2 pink 01_800.jpg" width="800" height="1200" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/4/130647/2196236/c2 pink 01_o.jpg" data-mid="10978388" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/C2 green 01_800.jpg" width="800" height="1200" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/4/130647/2196236/C2 green 01_o.jpg" data-mid="10978400" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/c2 blue 01_800.jpg" width="800" height="1200" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/4/130647/2196236/c2 blue 01_o.jpg" data-mid="10978412" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/c2 orange 01_800.jpg" width="800" height="1200" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/4/130647/2196236/c2 orange 01_o.jpg" data-mid="10978423" border="0" align="left"/> Montreal Launch Event - Videos Marc Petit of Autodesk on C2-MTL Jacques St-Laurent CEO of Montréal International on C2-MTL Montreal Launch Event - Photos <img src="http://payload.cargocollective.com/1/4/130647/2196236/13.jpg" width="600" height="901" width_o="600" height_o="901" src_o="http://payload.cargocollective.com/1/4/130647/2196236/13_o.jpg" data-mid="10980576" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/03.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/4/130647/2196236/03_o.jpg" data-mid="10980137" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/08.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/4/130647/2196236/08_o.jpg" data-mid="10980138" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/04.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/4/130647/2196236/04_o.jpg" data-mid="10980140" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/09.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/4/130647/2196236/09_o.jpg" data-mid="10980151" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/11.jpg" width="600" height="786" width_o="600" height_o="786" src_o="http://payload.cargocollective.com/1/4/130647/2196236/11_o.jpg" data-mid="10980578" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/05.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/4/130647/2196236/05_o.jpg" data-mid="10980157" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/06.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/4/130647/2196236/06_o.jpg" data-mid="10980166" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/01.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/4/130647/2196236/01_o.jpg" data-mid="10980197" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/2196236/02.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/4/130647/2196236/02_o.jpg" data-mid="10980201" border="0" align="left"/> C2-MTL is a business conference... only different. Agency: Sid Lee Creative Director: Marie-Elaine Benoit Brand Positioning & Copywriting: Ollie Miles Art... http://www.olliemiles.com/Freelance-Projects-OOH-and-Stunts http://www.olliemiles.com/following/olliemiles.com/Freelance-Projects-OOH-and-Stunts Sat, 16 Jul 2011 09:51:52 +0000 Ollie Miles 1736752 Freelance Projects - Out of Home and Stunts A selection of freelance projects from here in Canada and back in my UK homeland. I am responsible for the conception and copywriting unless specified.* Ombrelle – Sunscreen for children The client wanted a bus shelter poster and a magazine ad that promoted their range of sunscreen products for children. I used a simple ‘shade’ feature on both executions to demonstrate the product benefit and created copy that related more specifically to this range of products. <img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 22.png" width="558" height="784" width_o="558" height_o="784" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 22_o.png" data-mid="8541933" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 21.png" width="558" height="183" width_o="558" height_o="183" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 21_o.png" data-mid="8541906" border="0" align="left"/> Goodfoot Shoe Store Montreal Clear perspex boards with printed shoe designs are fitted to the bottom of bathroom cubicles in bars and clubs to promote the new range of footwear available at Goodfoot. <img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 23.png" width="641" height="375" width_o="641" height_o="375" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 23_o.png" data-mid="8541961" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 24.png" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 24_o.png" data-mid="8541962" border="0" align="left"/> STM - Metro map repackaging & recycling initiative The Map - The same dimensions as the existing opus card and regular ID/credit cards so can be kept in your Opus holder or the window of your wallet. Recycling Initiative -The maps can be rented for a small deposit that is refunded when the card is returned to the kiosk. This makes it ideal for tourists and also much more environmentally friendly than the existing disposable paper maps. <img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 40.png" width="577" height="399" width_o="577" height_o="399" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 40_o.png" data-mid="8576448" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 41.png" width="574" height="397" width_o="574" height_o="397" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 41_o.png" data-mid="8576449" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 38.png" width="574" height="399" width_o="574" height_o="399" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 38_o.png" data-mid="8576524" border="0" align="left"/> Smart Car - Less Car. More City. We executed stunts in various locations around Montreal to promote the side-effect that driving the compact Smart has on the city… an increase in space, so you can enjoy other activities. * I assisted in the execution of this stunt around Montreal - that's me on the right pumping iron ;) <img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 25_800.png" width="734" height="370" width_o="734" height_o="370" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 25_o.png" data-mid="8542016" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 26_800.png" width="733" height="368" width_o="733" height_o="368" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 26_o.png" data-mid="8542017" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 27_800.png" width="730" height="371" width_o="730" height_o="371" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 27_o.png" data-mid="8542020" border="0" align="left"/> Starbucks - Moving Day ‘Free Coffee’ The objective of this campaign was to welcome people to their new neighbourhoods by inviting them for a free coffee at their local Starbucks in the days following July 1st Moving Day. Welcome Basket New neighbours brought the cup into Starbucks to claim their free coffee. <img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 28.png" width="482" height="638" width_o="482" height_o="638" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 28_o.png" data-mid="8542058" border="0" align="left"/> Starbucks - Moving Day Recycling Initiative An initiative to encourage the recycling of boxes after Moving Day. Customers are rewarded with a free coffee if they bring their moving boxes into Starbucks, who then recycle these boxes into coffee carriers. <img src="http://payload.cargocollective.com/1/4/130647/1736752/Picture 29.png" width="533" height="261" width_o="533" height_o="261" src_o="http://payload.cargocollective.com/1/4/130647/1736752/Picture 29_o.png" data-mid="8542109" border="0" align="left"/> Freelance Projects - Out of Home and Stunts A selection of freelance projects from here in Canada and back in my UK homeland. I am responsible for the conception... http://www.olliemiles.com/Freelance-Projects-Print-and-Video http://www.olliemiles.com/following/olliemiles.com/Freelance-Projects-Print-and-Video Sat, 16 Jul 2011 09:50:15 +0000 Ollie Miles 1736638 Freelance Projects - Print and Video A selection of freelance projects from here in Canada and back in my UK homeland. I am responsible for the conception and copywriting unless specified.* Lait au Chocolat Chocolate milk is a surprisingly good energy source and recovery aid after a good work out. * I provided the voice-over for this piece. Air Canada - Print The message of this campaign was that when you fly with Air Canada you are not just paying for a flight, but the destination. I used banners in airport locations to encourage people to book with Air Canada for their next trip by using the scenery that awaits them as the main incentive rather than the comfy seats or in-flight food. <img src="http://payload.cargocollective.com/1/4/130647/1736638/Picture 1_800.png" width="800" height="222" width_o="876" height_o="244" src_o="http://payload.cargocollective.com/1/4/130647/1736638/Picture 1_o.png" data-mid="8541096" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/1736638/Picture 2_800.png" width="800" height="221" width_o="876" height_o="243" src_o="http://payload.cargocollective.com/1/4/130647/1736638/Picture 2_o.png" data-mid="8541099" border="0" align="left"/> Air Canada - Postcards Postcards are handed out during flights for existing customers to send back to friends and family during their vacation to attract potential new customers. <img src="http://payload.cargocollective.com/1/4/130647/1736638/Picture 3_800.png" width="800" height="243" width_o="870" height_o="265" src_o="http://payload.cargocollective.com/1/4/130647/1736638/Picture 3_o.png" data-mid="8541109" border="0" align="left"/> Benelux Micro Brewery The aim of this piece was to create a sense of mystery and atmosphere around this small Montreal bar by playing on the ‘micro’ of micro brewery whilst emphasizing the quality of beers that they produce. <img src="http://payload.cargocollective.com/1/4/130647/1736638/Picture 12_800.png" width="800" height="516" width_o="877" height_o="566" src_o="http://payload.cargocollective.com/1/4/130647/1736638/Picture 12_o.png" data-mid="8541552" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/130647/1736638/Picture 14_800.png" width="800" height="515" width_o="876" height_o="565" src_o="http://payload.cargocollective.com/1/4/130647/1736638/Picture 14_o.png" data-mid="8541556" border="0" align="left"/> Sirius Satellite Radio As a sponsor of L’ADISQ music awards, the client asked us to produce a simple print ad for the award show programme that promoted their partnership with the Gala. <img src="http://payload.cargocollective.com/1/4/130647/1736638/Picture 8.png" width="480" height="632" width_o="480" height_o="632" src_o="http://payload.cargocollective.com/1/4/130647/1736638/Picture 8_o.png" data-mid="8541428" border="0" align="left"/> Sleeman Premium Light The brief was to produce a billboard that promoted Sleeman’s new Premium Light as the leading light beer on the market. <img src="http://payload.cargocollective.com/1/4/130647/1736638/Picture 4_800.png" width="740" height="374" width_o="740" height_o="374" src_o="http://payload.cargocollective.com/1/4/130647/1736638/Picture 4_o.png" data-mid="8541322" border="0" align="left"/> Quebec Ministry of Education, Leisure & Sport The objective of this print ad was to encourage students to consider a career as a librarian after graduating. The focus of the ad was to inform the students that the role of a librarian has changed dramatically with the evolution of new technologies such as internet and digital video. The ad appeared as a poster throughout schools in Quebec and also in careers magazines. <img src="http://payload.cargocollective.com/1/4/130647/1736638/Picture 11.png" width="491" height="643" width_o="491" height_o="643" src_o="http://payload.cargocollective.com/1/4/130647/1736638/Picture 11_o.png" data-mid="8541462" border="0" align="left"/> McDonalds 24hour The brief was to promote a nearby McDonald’s becoming a 24 hour outlet. The zooms are located in nearby clubs and bars and are targeted at the crowds leaving these venues at the end of a night out. <img src="http://payload.cargocollective.com/1/4/130647/1736638/Picture 7_800.jpg" width="800" height="318" width_o="1000" height_o="398" src_o="http://payload.cargocollective.com/1/4/130647/1736638/Picture 7_o.jpg" data-mid="8542174" border="0" align="left"/> Freelance Projects - Print and Video A selection of freelance projects from here in Canada and back in my UK homeland. I am responsible for the conception and...